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Notable Brands

Evolution Athletics

Evolution Athletics, owned by Brian Shaw - 4x World's Strongest Man, is a performance-driven brand dedicated to providing high-quality gear and support for strength athletes and fitness enthusiasts. Focused on durability, functionality, and innovation, the brand caters to individuals pushing physical limits in strongman, powerlifting, and general strength training. The inclusion of liquid chalk and gym chalk in their product line has boosted brand growth by meeting athletes’ demand for reliable grip solutions, enhancing training performance, and reinforcing Evolution Athletics’ reputation for delivering elite, competition-grade tools.

The Complete Combatant

The Complete Combatant is a self-defense training company that integrates physical, mental, and legal preparedness for personal protection. It emphasizes a holistic approach, combining firearms training, hand-to-hand combat, decision-making under stress, and post-incident legal education. The introduction of liquid chalk has enhanced both safety and performance during training, providing students with better grip and reducing hand injuries, while also contributing to a cleaner, more efficient training environment that reflects the brand’s commitment to professionalism and excellence.