Evolution Athletics, owned by Brian Shaw - 4x World's Strongest Man, is a performance-driven brand dedicated to providing high-quality gear and support for strength athletes and fitness enthusiasts. Focused on durability, functionality, and innovation, the brand caters to individuals pushing physical limits in strongman, powerlifting, and general strength training. The inclusion of liquid chalk and gym chalk in their product line has boosted brand growth by meeting athletes’ demand for reliable grip solutions, enhancing training performance, and reinforcing Evolution Athletics’ reputation for delivering elite, competition-grade tools.